The client’s requirement for this project was depiction of a clean and modern brand depicting a fun and healthy lifestyle. At the same time, we had to create scenes depicting usage of the key products (wellness and night time formulas). We chose lifestyle & product photography as the path forward. The brand colors are white, black, a very light yellow-green and a shade of turmeric. To stay true to the bright yet earth theme desired by the client, the props have earthy tones. The attires for all talent/models are pastel or neutral.
Owing to the clients wish to participate as representatives of the brand, we hired a few professional artists and also included the client and the Grown Proper team in the shoot.
In the second phase of the project we will be creating more lifestyle images and also using CGI to create some animations. In the next image you can see a glimpse of the type of animations we may be going for. The intent will still remain the same - a fun product with a refreshing splash of well being.
The numbers:
Project duration: 2 days
Team members: 6 including photographer, assistant, HMUA and talent
Deliverables: Over 40 lifestyle and product images
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Nashbox Studios is a commercial photography studio based in Nashville TN, specializing in lifestyle product photography and 3D product renderings.